Copywriter/Marketing Content Specialist

We are currently seeking to recruit a Copywriter/Marketing Content Specialist for our client, based in Portlaoise.

Overview

This exciting new role with an established, innovative and dynamic company offers excellent career opportunities within a friendly and supportive environment. The successful candidate will be an expert in their own field and will be responsible for developing the companies’ portfolio of clients by writing web content to generate natural sales leads.

The Role

  • Increase SEO traffic by writing original content.
  • Pitching stories to high Domain Authority sites to obtain backlinks and increase their websites own DA.
  • Commercialising Social Media profile by writing ads, putting in place an effective ad spend and designing ad images to match our brand.
  • Develop Social Media presence to increase leads.
  • Specifically target certain “long tail keywords” and report conversions to management.
  • Produce blog/social media posts on specific products and certain topics in conjunction with management and expert team.
  • Work closely with the team to ensure all copy has a purpose and is factually correct.
  • Actively monitor and report on leads generated by SEO.
  • Re-purpose and adapt existing social and web content, creating fresh targeted content.

 

Ideal Candidate Profile

  • Proven experience in growing online channels.
  • A demonstrated ability to understand SEO content marketing strategies and edit individual pieces to maximise conversions.
  • Strong understanding of SEO – keywords, targeting created posts to keywords and monitoring success.
  • Previous experience with photoshop – creating branded Facebook ads, image posts and animated GIFs
  • Ability to write posts and create pages using WordPress and targeting using Yoast SEO.
  • Comfortable working as part of a team, while using your own initiative to produce original and creative content.
  • BA in Marketing/Digital Media/SEO/Journalism an advantage but not essential